UNDEFEATED'S NIKE AIR MAX 97 DROPPED TODAY! DID YOU GET YOUR HANDS ON A PAIR? / September 21, 2017 by edilian heather

Notorious LA boutique, Undefeated collaborates with Nike to bring us a fireeeeee color-way of the Air Max 97. Check it out on the next page

NIKE SOHO OPENING ITS "NIKE BY YOU" JERSEY SUITE ON 9/9 / September 4, 2017 by edilian heather

If you've been to Nike's Soho location, you know its floors on floors on floors. On September 9th, they will be adding floor number 6, aka the "Nike By You" Jersey Suite. There, customers can customize a jersey based on their favorite sports team. NFL teams will begin the process with more being added later. Unfortunately this is all by appointment only, but follow NikeNYC on Twitter to find out how to book your spot.

NIKE x IGC CORTEZ iD RELEASE POP-UP [RECAP] / August 29, 2017 by edilian heather

About 2 weeks ago, Nike and IGC (International Girls Crew) hosted a weekend long pop-up to celebrate the release of their Cortez iD. This was a BIG deal, as Nike hasn't dropped a shoe with a female since hmmmm Vashtie's Jordans? This wasn't your ordinary pop-up though, IGC made sure to have a nail bar on deck, yummy icy's, even a custom iD bar right inside. However the best part of the event was the panel discussions that were held every night.